TWIST worked to provide great look and feel and also craft guidelines for a new hospitality experience. We wanted an experience that reflected the quote, “dance like no one’s watching.”
Our experience is bold, colorful, playful and enthusiastically welcoming. As the restaurant enters new markets, its cuisine and experience will be new to many patrons. The sights, sounds, smells and hospitality approach are all part of garnering a new romance with patrons.
Cuban proverb: “A love that can last forever takes but a second to come about.”
Paladar does not imitate Latin culture in any of its dealings, as this would be counter to the brand. Rather, the Paladar experience is an upbeat, fresh American interpretation, borrowing and blending the fun and flavors of many cultures in a place that is warm, welcoming and easy to access.
Paladar exists in a category occupied by predictable competitors. Paladar’s edge and point of differentiation is its unpredictable character. The brand has the ability to express itself. This brand can represent freedom, passion, life and love without embarrassment or apology. Our attraction lies in the beauty of our balance. The American heart beats for quality service and comfort while the Latin soul delights as it pulls you out onto the dance floor and into a new experience.
These words describe everything Paladar. They are the brand at a glance, these words have the ability to create an impression of the food and experience. These words are the characters that create the tension and movement in the story. They make the brand memorable, relatable and attractive.
Our equation was “a taste of the exotic, a place close to home = accessible enrichment.”
Excitement and spontaneity, escape from the status quo, change, something new – for too long, mainstream suburban Americans have had few restaurant concept choices within their comfort zone. Paladar offers an alternative that is more interesting and exciting, while being equivalent in price, service and quality to other major chains.
Paladar, because it comfortably blends accessibility with excitement, is the perfect choice for a night out sure to be fun, memorable and delicious. Once you discover it, you’ll want to talk about it.