Introducing Beauty Without Secrets
TWIST built a brand strategy for OY-L that positioned the natural skin care line as both luxurious and highly accessible with a clinical credibility. OY-L’s mission is to focus on the late adopters of the all-natural movement, women like the company’s founder who grew up not knowing the impact of the toxins that are found in most cosmetics.
TWIST wrote the brand’s positioning, key messages, story, communications plan. Our team designed the logo, packaging and all materials. TWIST designed and developed the e-commerce site as well as managing PR and social media for the product launch.
Before my daughter became ill I spent hundreds of thousands of dollars on skin care products and had never once looked at the label.” – Andrea Pierce-Naymon, Founder, OY-L Skin Care
“We built the interaction quality of the site to match the experience of the product. From the catalog to the cart this site acts and reacts smooth and clean." Mike Ozan, CEO & Chief Creative Officer
Fight poison. Promote beauty.