3 Schools Simplify Enrollment by Boosting Their Brand

TWIST Creative Inc. 27.07.22

3 Schools Simplify Enrollment by Boosting Their Brand

An Identity Package That Attracts Parents, Encourages Spirit, and Deepens Connections with Alumni

A strong identity can position a school as a leader in thinking, causing it to rise above competitors in the eyes of the family decision maker. When clients come to TWIST looking to discover their brand, we begin our process with researching the school and its competition to find its exclusive marketing position and key messaging platforms. Defining and then showcasing the uniqueness and personality of an institution in a brand campaign helps it to instill confidence and inspire devotion among students, parents, faculty, staff, and community.

Brands, like people, are always evolving. Don’t fall behind the competition with outdated branding. Education is about preparing for the future, so keep your identity forward-thinking. For already established schools, consistent yet refreshed branding is essential to keep an academic legacy of excellence going.

TWIST helped St. Ignatius High School, a century old institution, solidify its place as the top Catholic education for boys by creating a marketing strategy and identity package that updated its imagery and messaging while still speaking to its long legacy. From academics to athletics to faith, TWIST provided St. Ignatius with an identity that unified its different sectors, creating bold navy and gold identifications that would propel the school into another 100 years of teaching.

Storytelling that Leads to a Deep Appreciation for Difference

Advertising is arguably most important for newer schools. When trying to increase awareness and enrollment, it can be difficult to establish yourself among more historical institutions. As a newly founded school, it’s a great time to position yourself as a place full of never-before-seen opportunities to both prospective families and new faculty and staff.  

A well-designed viewbook makes a great first impression. It showcases your school in a beautifully put together nutshell. It’s like the front door to a school. With the right paint color and a bit of landscaping, your viewbook pushes you one step further to receiving a student’s acceptance decision.

For Hathaway Brown, an all-girls private K-12 school, TWIST was tasked with designing a viewbook to show visiting families and potential new students that brings to life their “learn for life” approach to education. Our design team created a bright and airy book outlining each educational step in a student’s evolution into a young leader through Hathaway Brown’s lifelong programs.

Each viewbook is a take-home reminder of a prospective family’s visit to the school. When it’s eye-catching, the more likely someone will open it again, show their friends, or even keep it forever as a memento of a life-changing decision in their education.

Building Brand & Advertising Through Expansion Yields Big Results

When trying to drive enrollment, you can’t underestimate the power of word-of-mouth marketing. Recommendations from family and friends go a long way, especially when dealing with children’s education. Ad campaigns can help to generate more positive word-of-mouth by repeatedly reminding someone of the school’s name or a call to action. TWIST collaborates with CMT, an independent media agency, who places our school ads in the right place and at the right time for our target audience to view.

Long-time partner Lutheran West hired TWIST to tackle the promotion of its new middle school. Our advertising campaign introduced the middle school’s faith-based curriculum, athletics, fine arts program, and more, by showcasing student and teacher talents. This was a unique opportunity for Lutheran West to position itself as an extension of an already established high school with access to all the high-school’s current offerings, plus more. A media plan was developed that reached the middle school parents and students, as well as high school parents and students with a goal of leading to an admissions tour to get to know the administration, students, and teachers. Our #GoWest campaign was successful, filling middle school enrollments for the first fall semester.

Ready to transform your school? Find out more about our thoughtfully packaged, flat-rate marketing solutions.

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