Let’s Work Budget Backwards

Charlene Coughlin 03.10.23

Beginning with the end in mind.

Just like planning for a home budget or a vacation budget, planning a marketing budget can at times feel overwhelming. Determining things like:

• How much to allocate for staff salaries?

• What about a media budget?

• How much for a new brand strategy or a refreshed strategy?

• What about the campaign for the new product launch?

• And who is going to manage social media?

All of these questions are questions we hear every single day. It’s the reason we have revised our approach to working with our clients to focus on two areas for clients: a fixed fee model and a budget backward model. Each approach is available to our clients and allows for both sides – client & agency – to plan and build a model that works for each.

Our fixed fee model allows for our agency team and client team to work together and determine the scope of work – together. Rather than starting the relationship off with debating scopes of work or fees, we work alongside each of our clients to build a scope that works based on the overall goals and objectives for the brand. This model has allowed our clients to know what is included, while also letting our agency team understand the complete scope of work upfront – and making decisions together to build a stronger relationship.

Our budget backward approach is just that – a focus on the budget. By knowing and understanding our client’s budget up front, we can build an appropriate approach that hits the immediate goals, as well as starting to think of the long-term goals and the potential budget items needed later. We’ve found that this approach ensures that the work done has the ability to live out in the world – that could be a brand awareness campaign, new website, or public relations campaign.

Both of these approaches to budget management has allowed our relationships with clients to be what we promise: easy, affordable, and fun. By taking the stress out of the budget, and partnering together, we can make sure that what’s best for the brand is made a priority.

Ready to learn more and schedule a capabilities meeting?

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