The National Park System of the United States is one of our nation’s greatest gifts to its citizens. How do we ensure that they are appreciated, preserved and promoted in a way that will maximize their value for this generation and the many that will follow? In the case of the Cuyahoga Valley National Park, the job of enhancing and promoting the park experience belongs to a friends group originally called Cuyahoga Valley National Park Association. The friends group, like others across the nation, accomplishes this garnering of appreciation and engagement via several independent entities or divisions that provide retail, education, experiential and volunteer opportunities that connect citizens to the national park. In addition to website redesign, we established an identity system, collateral materials and a collection of wearables celebrating ownership in Ohio’s great outdoors.