We set out to tell the Arhaus customer: We see your genius.
Via strategy development, customer research and persona creation, TWIST helped Arhaus begin its movement from beloved furniture retailer and storyteller to an inspirational lifestyle brand. Founded in Ohio 25 years ago, Arhaus today boasts more than 50 stores. As the brand ambitiously enters new markets, lessons learned from research and positioning ensure that the magic of the Arhaus experience resonates as strongly in new markets as it does in longstanding ones.
From the catalog to point-of-purchase, TWIST's work helped establish Arhaus as an inspirational lifestyle brand that offers a luxury buying experience.
Say hello to the Arhaus customer.
— Kathy Veltri, Senior Vice-President of Marketing and Stores, Arhaus