It's Not Just About Socks. It's About Dignity.
Socks+ is an initiative of the Community West Foundation, which provides one of the most basic needs to unhoused Clevelanders – socks. In addition to socks, the organization also raises funds and collects other basic needs to support local organizations. Driven by the ever-changing needs of Cleveland’s community, 100% of donations provide essential supplies to struggling neighbors and inspires resilience.
TWIST worked with Community West Foundation to create an identity and messaging system to increase overall campaign awareness and year-over-year financial and physical donations, while maintaining the foundation’s brand equity throughout the campaign.
— Charlene Coughlin, Partner & President of TWIST Creative