Socks+ Campaign | TWIST Creative, Inc.

It's Not Just About Socks. It's About Dignity.

Socks+ is an initiative of the Community West Foundation, which provides one of the most basic needs to unhoused Clevelanders – socks. In addition to socks, the organization also raises funds and collects other basic needs to support local organizations. Driven by the ever-changing needs of Cleveland’s community, 100% of donations provide essential supplies to struggling neighbors and inspires resilience.

TWIST worked with Community West Foundation to create an identity and messaging system to increase overall campaign awareness and year-over-year financial and physical donations, while maintaining the foundation’s brand equity throughout the campaign.

Socks+ Campaign digital ads and social media post

“One of the primary goals for this campaign was to ensure the Community West Foundation’s brand equity was maintained. This was the key to a successful campaign which increased donations from previous years.”

— Charlene Coughlin, Partner & President of TWIST Creative

It's not just about socks.

“One of the primary goals for this campaign was to ensure the Community West Foundation’s brand equity was maintained. This was the key to a successful campaign which increased donations from previous years.”