Holding Someone Who Has No One.
TWIST was engaged by Providence House, a 37 year old crisis nursery in Cleveland, to build a brand awareness campaign to educate and create appreciation for the oldest crisis nursery in the US. Despite the number of people that Providence House touches yearly, the non-profit had not yet told their story and taken credit for the thousands of lives it has touched in its history. TWIST discovered that everyone that comes into contact with the organization experiences a “Providence House Moment”.
TWIST spent time with families that Providence House has served in the past, learning more about their experience, their children and the long-term impact that the non-profit had on their family. One of the key moments that was uncovered during our conversations was the life-changing experience that each family has at Providence House, no matter the length of stay. TWIST leveraged the stories and conversations with families to build-out additional benefits of the organization.
In addition, TWIST leveraged relationships between local Cleveland celebrities who are engaged with Providence House, including retired Cleveland Browns legend, Joe Thomas and Annie Thomas, co-creater and host of Driving Cleveland, Andrea Vecchio, and CEO of Fresh Brewed Tees, Tony Madalone, to highlight the “Providence House Moment” that so many volunteers, donors and supporters experience when engaged with the organization.
“TWIST fearlessly took on the painful and difficult subject of child abuse prevention and family crisis in the Providence House brand awareness campaign; shining a bright, bold, and brave light across our city about the love, devotion, and dedication of our children, families, and community champions.” – Natalie Leek-Nelson, President & CEO, Providence House