Get Ready, Here Comes the Tribe.
The 2013 season was full of surprise, delight and moments of magic.We saw progress, we saw heart and fight, hometown pride and real team spirit. We got to know and like this team. The Indians brand campaign was designed as a platform to communicate that we as Clevelanders are united in ways we never thought possible and we have a message for the world; “Get Ready, Here Comes the Tribe.”
We wear the uniform of Cleveland’s team. You’ll be proud of the way we play this game.
A near 20% increase in both T.V. and radio ratings demonstrated renewed engagement and interest.