Should a private school serve the public good? We think so.
Cleveland Central Catholic is an anomaly among all of its peers. It’s a Catholic School where Catholic students are a minority. It is a private school in an urban setting that is focused on low income families. At its core, Cleveland Central Catholic is just a great school that was not making it into the consideration set of many private school seekers or faith based school seekers. TWIST built a strategy, messaging and campaign that could change the conversation about the school from “it’s for the disadvantaged,” to “it’s a viable alternative that is an amazing fit for learners of all income backgrounds.”
Can a longstanding educational institution change decades of misperception and create a conversation that leads to understanding and appreciation?
We Think So.