You don't have to be Lutheran to look good in this blazer.
Lutheran High School East has a century-old tradition of giving love and learning to its students without conditions. In the past two decades, the school experienced a progressive decline in enrollment. TWIST was retained to build a brand strategy, key messaging platform, and enrollment campaign for the school. Through an immersive discovery process, our team uncovered the barriers to being considered by parents and students. What we heard was that there was a lack of awareness and understanding among prospective students and their parents of the benefits of a Lutheran education and if students of other faiths would be welcomed at the high school. TWIST created campaigns to raise awareness, dispel myths, and project both the benefits of a Lutheran education and the unique features of the school’s community and culture.
TWIST captured both custom photography and video assets that featured real students who were able to project not only the benefits of a Lutheran education, but were also able to represent what it feels like to be a Lutheran East student.
Is there a more important audience than moms when recruiting new students? To engage prospective mothers and students, TWIST created a campaign featuring the moms of Lutheran East students to project the message that the school sees the same potential moms see.