Help! Where Other Agencies Failed, TWIST Created Momentum for a Lifestyle Center in a Critical Transition

With a need to refresh their current Florida property, Downtown Palm Beach Gardens, ShopCore turned to TWIST to better understand their audience and determine how to best reach both their customer, as well as potential tenants. TWIST spent time on property, with tenants and understanding the customer base in Florida to determine how to engage with the customer, create a new feel for the property and excite future tenants.

With a deep understanding of the audience, TWIST built out an integrated campaign, including a refresh to identity and color palette which expressed the differentiation of the space and thought about what it will be with new tenants coming in and a refreshed landscape. TWIST determined that the customer would be using the space to shop, relax and dine.

“We enjoyed our experience working with TWIST”. Their thoughtful approach to creating a brand strategy and marketing story was exactly what we needed for our project. - Maria Brown, Director of Marketing and Strategic Projects