mother with two children

Overview

Community West Foundation lives its purpose of illuminating hope by delivering dignity, opportunity, and well-being to the people of Western Cleveland. Yet after decades of meaningful impact, the brand faced challenges in clarity, identity, and recognition—often being confused as part of the hospital system it once supported. TWIST was brought in to reposition Community West as an independent, high-performing, values-based philanthropic leader.

Goal

Clarify Community West Foundation’s mission, create distinction from its legacy hospital affiliations, increase brand awareness and digital engagement, and strengthen donor relationships with high-net-worth individuals and professional advisors.

Community West Foundation logo
Illuminating Hope text
Community West Foundation color palette
little boy smiling at camera
Website Design
Community West Foundation website

Solution

TWIST authored a full brand strategy rooted in dignity and shared purpose, leading to a refreshed identity and a central brand message: We Share the Same Heart.

We built a multi-channel rollout plan that included logo and identity design, campaign development, video and outdoor creative, public art storytelling, and a redesigned website. Messaging extended across Socks+, donor-advised funds, and the Community Impact Fund—each campaign crafted to build emotional connection and drive results. We also provided board communications support and internal brand training to ensure alignment across leadership, staff, and stakeholders.

Results

  • 40% increase in brand awareness
  • 90% increase in website traffic
  • 25% increase in donations
  • Increased participation in donor-advised funds
  • Stronger engagement from high-net-worth donors and professional advisors

Brand Campaign

See how we turn dollars into dignity
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brand campaign poster series
Meet the Moment Campaign
outdoor poster series
text animation
woman wearing blue tote bag

New Philanthropists Campaign

senior couple on laptop
Play Button Icon blonde woman portrait
campaign digital ads and social media posts
“TWIST has been a valuable partner to us. They were instrumental in helping us reach our goals of building brand awareness. Charlene and her team are dependable and creative. They are experts—offering guidance informed by market trends and data. Being a Cleveland-based company, TWIST understands the landscape that is unique to our community. We highly recommend TWIST.”
Martin Uhle Executive Director, Community West Foundation
woman in boardroom
graphic of search bar
vintage image of party
exist for others
We See You Campaign
image poster series
Play Button Icon
gold kiosk at bus stop
Matthew 25 Campaign
campaign digital ads and social media posts
campaign postcards
campaign landing page

Community Impact Fund Campaign

woman volunteering in kitchen
image poster series

Relevant Work

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