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Overview

The Eva L. & Joseph M. Bruening Foundation was sharpening its funding focus on disrupting the cycle of poverty for Cleveland’s youngest children and their families. Its brand needed to express that direction while honoring its founders’ legacy of compassion and civic responsibility. TWIST brought the foundation’s strategy, messaging, identity, and website together around one powerful idea: Today Matters.

Goal

Make the foundation’s purpose unmistakable and its funding priorities easy to understand. Create a lasting identity and a website that help prospective grantees connect with the mission, understand the foundation’s approach, and take the next step.

Bruening Foundation logo and tagline

Solution

We began with the founders’ belief that Cleveland’s children were their heirs, connecting the potential of each child with the future of the city. “Today Matters” gave that belief urgency, while “Thinking. Changing. Doing. Bruening.” expressed the foundation’s active approach to philanthropy.

The new logo and identity paired confident typography with vibrant color and expressive illustrations. The system balanced the seriousness of the mission with the warmth and optimism behind it, supported by guidelines for consistent use.

We then designed and developed a responsive website that carried the story into a practical experience. Clear navigation connected the foundation’s focus, investment approach, grantee stories, and funding information, helping visitors understand both why the work matters and how to participate.

Results

  • A focused brand story – Messaging that connects the founders’ legacy with the foundation’s funding priorities and the urgency of acting today
  • A unified visual identity – A complete logo, color, typography, and illustration system that gives Bruening a consistent, recognizable presence
  • A clear path to participation – A responsive website organized around the needs of grantseekers, partners, and the community, connecting purpose with practical funding guidance

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“TWIST helped us express who we are and why our work matters. From our messaging and visual identity to our website, they brought clarity and energy to our mission while honoring our foundation’s legacy. We now have a brand that reflects our belief in what’s possible for Cleveland’s children and invites others to be part of that future.”
Cristin N. Slesh President, Bruening Foundation

bruening foundation website on laptop and mobile
bruening foundation website on tablet
bruening foundation website on mobile

Relevant Work

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