As Downtown as it gets.

Live with soul in the heart of the city

Once a downtown department store this 73 unit residential property was located on the corner of the entertainment district and the business district.

TWIST built a brand story and messaging strategy that focused on the expression of a youthful spirit that would appeal to young professional singles and couples. TWIST worked with the location’s history to do final framing of the name and message platform before building into a new logo, identity system, hype video, main signage and on property brand expression.