GERSON GETS ME.
THERE IS NO GOOD OR BAD; THERE ARE ONLY STUDENTS, THEIR GIFTS AND THEIR CHALLENGES
The Gerson School is a specialized academy that combines education with mental health services. When students are unable to succeed within a standard setting, schools need a solution that allows teachers to equally distribute their focus.
The school’s administration retained TWIST to create a strategy for building partnerships with schools and their decision makers. We built a brand strategy, modified the name, redesigned the identity, authored taglines and key messages.
BUILD A PROMOTION SYSTEM THAT APPEALS TO THE CLINICAL SIDE OF ACADEMIA
To arm Gerson School’s development team with the right tools, TWIST created a format for regular communication with school decision makers and built a platform that would allow the school to demonstrate its expertise and success.
A video that shares Gerson graduation stories is the centerpiece of a series of materials that express the school’s differentiation.
RELIEF, FREEDOM, TRANSFORMATION… WELL-BEING
TWIST authored key messages and applied them across mediums with the goal of demonstrating both the transition of the brand and the student.
As part of our plan, TWIST identified critical intervention moments and helped the school build a system of materials that demonstrate the value of the Gerson brand of education.