Reclaim your relationships. Reclaim you.
During COVID-19, the effects of the pandemic were more than anticipated.
Many Americans faced behavioral health crises including addiction, depression and anxiety. TWIST partnered with Southwest General to build out a campaign to reach those in Northeast Ohio who were struggling to get help for a disease that many cannot see.
In addition to targeting the person impacted by the disease, TWIST built a campaign to target influencers. Often those closest — family, friends, co-workers, can see the impact of mental health disorders, but are unsure how to best address the situation at hand. That’s where the professionals at Oakview come in — helping to determine what treatment is best.
The Fearless Thinkers developed a fully integrated campaign that ensures that those impacted by mental or behavioral health disorders are treated with love, dignity and compassion. The campaign targets those throughout Northeast Ohio through a digital campaign, including OTT streaming TV, digital ads, social media marketing and a public relations campaign highlighting physicians, services, and treatment options for those who are suffering.