Help Feed Local Families & Neighbors
Bringing together four Northeast Ohio Food Banks, Harvest for Hunger strives to raise funds and food for the most vulnerable through a coordinated effort. The campaign is driven by local individual and corporate support, as well as through relationships with the media, grocery stores and local schools.
The client came to TWIST to further develop the campaign, bringing in new messaging to help increase overall donations. The Fearless Thinkers researched all core audiences to understand donating triggers and how to best activate each audience in the customer journey.
TWIST developed campaigns for each audience, including developing a communications plan for outreach and engagement on social media and through traditional media relations. Harvest for Hunger saw across the communities an increase in donations, awareness, and education of how hunger impacts the area.
— Charlene Coughlin, Partner & President of TWIST Creative