An innovative school district fights poverty with a new workforce development platform.
In the city of Wickliffe two district educators and leaders sought to solve a seemingly simple problem: Local manufacturers were starved for skilled labor while unemployment and poverty in the city continued to grow. The challenges they uncovered and their solution are a model for the nation as the US reclaims its manufacturing prowess. During the research phase of this assignment the team heard from parents and others that their vision for their children after high-school was college. From students we learned that awareness of the opportunities available from 21st century manufacturing was near zero. Our partners from Wickliffe imagined and built a multilayered program that intends to begin education about skilled trades in middle school and work with manufacturers to create paid internships.
Moms, students & manufacturing partners each get their own content set. Helping students and parents see the advantages of choosing the skilled trade academic path.
Social media programming and asset development was focused on building a turnkey system. By pushing out simple surveys we educate and create an appreciation while collecting content that feeds back into the social content set.