When not everyone is a winner, everyone can win.
Bravo delivers a game-changing, outcomes-based wellness approach to mid-sized corporations, who need and want to be aggressive about both the productivity and health of their employees and their bottom line. While Bravo was effectively delivering results with its achievement-based programs, its brand presentation and messaging platform was causing its real quality to be overlooked in favor of louder, more aggressive but less capable providers.
Decoding customer understanding to improve sales process.
Utilizing research as a base, we built personas and leveraged their guidance to create campaigns, tactics and sales approaches focused on defined purchase triggers.