TWIST Promotes Two & Hires One

TWIST Creative, Inc. is proud to announce the promotion of Charlene Coughlin to Managing Director.

Charlene joined the team in 2014 and has built and developed the account services department while supporting and leading agency initiatives, business development, and marketing. She immediately upgraded the agency efficiency and account service function, while also building systems to help the agency focus on growth and expansion.

“Charlene has been a critical part of our agency’s success from her first day. Moving forward, Charlene will have a direct hand in shaping the vision of the agency” said CEO and Chief Creative Officer, Mike Ozan.

As Managing Director, Charlene will be overseeing day-to-day oversight and management of the agency, while focusing on client relationships, development of partner relationships and continuing to focus on building the agency’s efficiency to best address client challenges.

“This is an exciting time at TWIST and I’m thrilled to be a part of it. The team here gets it – there’s a clear understanding of client needs, as well as the changing media landscape. I can’t wait to see where we go next. ” Charlene Coughlin stated.

As part of the agency’s growth, Josh Altman will be moving into the position of Vice President of Strategy and Marketing. Josh’s focus will continue to be on building lead generation campaigns for both b2b and b2c clients.

“Josh’s ability to build sophisticated lead generation programs that connect business to opportunity is second to none,” said Mike Ozan.

Josh joined TWIST two years ago, but his two decades of NYC agency experience and vast industry experience have made him a boon to TWIST’s clients.

“As a creative leader, I’m thrilled to have a team in place who is focusing on operational efficiencies and client relations. With this support, each department can focus on their strengths, and as a whole, TWIST can provide a top quality product to our clients,” said Founder, Connie Ozan.

In addition, TWIST is excited to announce the hire of Sandi Hensel as Senior Account Executive. Sandi brings to TWIST more than seven years of agency experience, working on a wide variety of local, regional and national accounts. Sandi will be leading and supporting client initiatives, working closely with the creative, social, PR and media teams.

“Sandi’s passion for the industry, along with her deep understanding of digital media, will help our account services team to continue to develop and partner with our clients,” said Charlene Coughlin.