TWIST News: We’ve Added to Our Team

TWIST Creative Inc. 11.08.21

A New Hire and a Big Promotion

A busy month has passed, and an even busier future is ahead for TWIST and the Fearless Thinkers. And to keep up with all the exciting work, we’ve hired a new Account Executive to add to our growing account team (that’s right, we’re hiring more). Welcome Michelle Slak who hit the ground running on day one.

“We are beyond thrilled to have Michelle on the team. Her energy and enthusiasm for TWIST and our clients is contagious. She approaches each relationship and project in a thoughtful way that will not only help the agency, but also our clients.”

 – Charlene Coughlin, President

As an Account Executive, Michelle will be the eyes and ears for our clients, ensuring all projects are on time (our President loves a good deadline), on budget, and on target. As Charlene always says: A great account executive represents the agency when they’re with the client then represents the client when they’re with the agency. An important role, Michelle will be responsible for the day-to-day project management of all client and agency projects: brand strategies, advertising campaigns, photo and video shoots, media plans, and public relations strategies; where she’ll update the TWIST team with client feedback, update the clients on project status, and develop plans and timelines that keep both the client and the team on an efficient path every step of the way.

We’ve also made a big promotion in our design department. Meet Rachel Teuscher our new Design Manager. No stranger to TWIST, Rachel has been a designer with the agency for more than 3 years as she’s overseen multiple projects and has led the design team with big ideas, inspiring work and heart.

“For me, Rachel embodies grace under pressure. Her skills as a designer and creative thinker are matched by her unwavering ability to handle complex projects and concurrent tight schedules. And she does it all with an upbeat attitude, sense of humor, and calm demeanor that makes her a delight to work with. Her promotion to Design Manager was well-earned, and well-deserved.”

— Greg Oznowich, Creative Director 

As our new Design Manager, Rachel will play an integral part in the direction of the creative, the success of her team and various projects moving forward. At the same time, she’ll receive creative direction and mentorship from our Creative Director, Greg Oznowich as she develops in her new role and guides the design team through multiple assignments from start to excellent finish. With that said, Rachel will assist in the growth of her team members, as she’ll oversee design interns and manage the creative team toward their own individual goals and the success of their work, which in turn will lead our clients to success with stunning visuals for their brand and ultimately their audience. Keep an eye out for both Fearless Thinkers as the TWIST team has some big things currently out in the world, in the making and so much more ahead (hint, hint: Tower City). And if you’re interested in joining the team, we have multiple positions available in both our account and creative departments. Will you join these two and the rest of us Fearless Thinkers?

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