#TBT – Fearless Thinkers featured in Crain’s

The Fearless Thinkers and The Cleveland Indians

April 27, 2014,

Crain’s Cleveland featured TWIST’s brand documentation assignment by the Cleveland Indians

Crain’s reported it was the team’s first external branding agency partner in more than five years.

“To earn the Tribe’s trust, and some of its advertising budget, Twist Creative appealed to the team’s — and the city’s — roots.

“‘Cleveland as a city has really evolved and has really connected people with its determination and personality,’ said Mike Ozan, who founded Twist with his wife, Connie, in 2000. “‘We very much thought it was important to connect the team to that same sentiment. That determination, we all feel it and love it.'”

See the rest of the campaign

Read the full article here: Brand Agency Puts Its Twist on the Cleveland Indians’ Roots