Charlene joined the team in 2014 and has built and developed the account services department while supporting and leading agency initiatives, business development, and marketing. She immediately upgraded the agency efficiency and account service function, while also building systems to help the agency focus on growth and expansion.
As Managing Director, Charlene will be overseeing day-to-day oversight and management of the agency, while focusing on client relationships, development of partner relationships and continuing to focus on building the agency’s efficiency to best address client challenges.
“This is an exciting time at TWIST and I’m thrilled to be a part of it. The team here gets it – there’s a clear understanding of client needs, as well as the changing media landscape. I can’t wait to see where we go next. ” Charlene Coughlin stated.
As part of the agency’s growth, Josh Altman will be moving into the position of Vice President of Strategy and Marketing. Josh’s focus will continue to be on building lead generation campaigns for both b2b and b2c clients.
“Josh’s ability to build sophisticated lead generation programs that connect business to opportunity is second to none,” said Mike Ozan.
Josh joined TWIST two years ago, but his two decades of NYC agency experience and vast industry experience have made him a boon to TWIST’s clients.
In addition, TWIST is excited to announce the hire of Sandi Hensel as Senior Account Executive. Sandi brings to TWIST more than seven years of agency experience, working on a wide variety of local, regional and national accounts. Sandi will be leading and supporting client initiatives, working closely with the creative, social, PR and media teams.
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