TWIST Welcomes New Art Director

TWIST Creative Inc. 19.01.22

TWIST Welcomes New Art Director

Will Alford comes to TWIST with more than a decade of experience and offers wisdom, guidance, a unique world view and proven approaches to TWIST clients seeking logo and identity, collateral and digital outcomes for brand expression.

“Will brings a strong understanding of brand development and business function. He is an outstanding listener and problem solver and combines a refined eye for design with a noble leadership style. I am excited for our clients to meet him and experience the value he offers.”

Mike Ozan, Co-Founder & CEO

After an extensive career in graphic design, including working on a number of restaurant brands, Will Alford joins the team of Fearless Thinkers in the role of Art Director. In his role, Will be working closely with both the creative and account services teams to understand client goals and objectives, and problem-solving solutions to effectively communicate on behalf of TWIST clients.

“Will’s aesthetic combines the extraordinary with the practical. He solves problems well and his work is enthusiastic, clean and smart. With a strong sense of type, color, form and function, Will is adding depth to our digital and traditional work and has already been successful in achieving outstanding outcomes for our beloved clients.”

Connie Ozan, Co-Founder & Chief Brand Officer

Will will oversee the design side of projects from brand strategy through design execution with the team, including working on brand identities and campaign concepts and executions. “I wanted to join a great team who shared my values in design and culture. I’m looking forward to working on any and all types of projects that come to TWIST — whatever the task I am ready.”

“We’re thrilled to have Will on the team — from day 1 he has stepped in to collaborate with the team and understand each of our clients in-depth. Will’s love of design and advertising will inspire all team members, as well as our clients.”

Charlene Coughlin, President

Will’s background includes freelancing for Black Greek Step Shows, working with various small businesses, mega churches, nonprofits and restaurateurs where he learned to collaborate and lead other designs to develop effective campaigns. Will is interested in all things movies and films, seeing a story verbally told in combination with how it’s visually displayed to its audience — the use of lighting and camera angles. He’s also a big foodie, lover of sports and architecture, as well as interested in real estate and car detailing.

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