No one likes being ghosted — whether while in the “dating” or “talking” phase or during the agency pitch process phase. Agencies have all been there — you’ve discussed a project, or many projects, you’ve shared your capabilities and worked on projections. You’ve even submitted a Master Services Agreement and Scope of Work. And then? The emails aren’t replied to. The calls go unanswered.
You’ve been ghosted.
And it feels the exact same way as when you are “talking” to someone.
You feel rejected.
You question what you may have done.
Maybe you didn’t understand the scope?
Maybe you came on too strong?
Maybe you over communicated? Is that possible?
Should you reach out one more time? How many times is too many? Do you wait until after that first cup of coffee to check in just in case they missed your other emails?
To the brand managers and marketers that are working with agencies – please give your agency contacts a reply! It doesn’t have to be long or in-depth but something is better than nothing at all.
Next time you are “talking” to a potential agency, just remember that quick email or call can help make that team feel so much better in the long run – and maybe make them a better agency in the future.
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