Mike Ozan Directs Creativity and Candor at Twist, an Agency That Knows Your Brand

Charlene Coughlin 01.08.16

September 15, 2012, Cleveland.com published an article on TWIST CEO, Michael Ozan and covered his thoughts on the power of a brand to inspire confidence in a product or a community.

“Ohio City is a great example. We said, we have to decide what’s going to create the most momentum in the neighborhood. Ohio City became the perfect match for what is this emerging artisan economy. These are chefs with Ph.Ds. We describe them as artisans by choice, not by upbringing. There’s all these storefronts with apartments above them because mom and pop once woke up to go downstairs and bake bread. This creative class emerged and they are now artisans by choice. We decided we would go after those people. We knew they would like the neighborhood because they would be attracted to the historic real estate, the character, life in the big city. They want an urban environment.”

Read the full article here: Mike Ozan directs creativity and candor at Twist, an agency that knows your brand

 

 

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