Meet Monina, Our New Director of Content.

TWIST Creative Inc. 11.02.22

Meet Monina, Our New Director of Content.

Monina Wagner’s skills as a content marketer have carried her through a career that includes leadership positions at local television news, the Cleveland Clinic and most recently Content Marketing Institute where she helped the founder and godfather of content marketing, Joe Pulizzi build the value, reputation, and community of Content Marketing World. We are thrilled that she has joined our team as the Director of Content.

Monina has been working closely with our team for over six months as a freelancer, developing content angles, story development, and social media strategies. She will continue to do that in-house, but also will be overseeing and assisting with development of long form copy, writing radio and tv spots, as well as working side-by-side with the creative team to concept and develop campaigns for TWIST clients.

“We have long been a fan of Monina’s and knew we wanted to further develop our content marketing expertise in-house. As a member of the team, Monina is working side-by-side with all team members to bring her expertise in storytelling and content development to all TWIST clients. Her energy, passion for clients, and expertise brings another level of leadership to the team.”

— Charlene Coughlin, President

Monina began her career working in Cleveland local news as an assignment manager, conceptualizing and developing news stories, while also curating content. She worked closely with producers, reporters and photographers and was a part of the team bringing special event coverage, like the elections, to her audiences. She has worked closely with the media as part of the in-house team at the Cleveland Clinic, developing story angles, content, and expressing the goals and objectives of the hospital. As the Social Media and Community Manager at Content Marketing Institute, Monina was the front-line voice of the brand, building relationships across the globe with marketing managers, directors, content writers, and more. She regularly hosted Twitter Chats, Slack Groups, and LinkedIn chat to ensure that the community was engaged.

“I am thrilled to be joining the Fearless Thinkers at TWIST. TWIST employs an incredibly talented team that clients want to work with. They not only listen to stakeholders but tell dynamic stories to engage an audience. In this ever-changing landscape, I’m excited to build and foster communities through compelling content.”

— Monina Wagner, Director of Content

A lover of Disney, Monina was also a member of Disney Parks Moms Panel (now rebranded as PlanDisney). She was a writer and spokesperson for the brand, bringing her authentic voice to channels across the globe. You can catch Monina on Twitter at @MoninaW where she regularly shares her insight into storytelling and marketing, as well as all things Disney and the Cavs.

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