When the #FearlessThinkers were looking for a new content writer and the name Ellie Roberto showed up in our inbox, we were beyond excited. A long time friend of the agency (Ellie’s mom went to college with Co-Founder and Chief Brand Officer, Connie Ozan), Ellie has long been interested in joining the team.
“Working in an agency setting was something I’d been wanting to explore for a while. Most of my previous professional experience is in journalism, so I wanted to jump into something more creative that also had a marketing/strategic side,” she said. “I applied to TWIST because I knew it would provide the artistic outlet I needed. I’ve also always been a fan of TWIST’s bold style and what they’ve done for the Cleveland community through its services.”
Ellie will be working under Director of Content Monina Wagner, to develop sound content, social, and community strategies, while also learning more about development of brand strategies, short-form advertising copy, and long-form copy development for TWIST clients. In her first few weeks at TWIST she has already dove in to assist with client social strategies, influencer strategy development, and case study writing.
As Ellie integrates more into the team, she is looking forward to seeing her words and ideas come to life – no matter what form that takes, as well as working closely with the rest of the Fearless Thinkers!
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