Are you “Threading” yet?

Charlene Coughlin 07.07.23

Are you “Threading” yet?

A day early, Meta took no time at all to take advantage of a rough weekend for Twitter. Launching the Threads social media platform on July 5, social media addicts like myself immediately dove in to check it out. Despite the concerns about data and privacy, it was clear within hours that Meta had a viable alternative to their struggling competitor.

As Twitter love feels like it’s at an all-time low, Meta has another opportunity on its hands. Could this play out similarly to Meta’s Instagram launch that took off as Snapchat started to cool down? Like any other social media platform when it launches, it’s too early to tell.

So should you be on Threads? It’s certainly a smart move to get in early and secure your accounts now. Work with your social media teams to set up your handles, bios, and profile pictures to make sure your accounts are established for success in the future. A future that may only be months away if Meta played their cards correctly.

What else should you be doing in the meantime? Once your accounts are set up, keep an eye on things and consider joining the conversation. The best way to learn is to participate. Within a few hours of joining, my follower count was higher than any of the other Twitter-like platforms. Conversations were happening and people were excited — the momentum was palpable.

Sew away with you soon! (Get it… threads… sew… stitch… we’ll see what sticks.)

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