TWIST Expands Team with Four New Hires.

TWIST Creative Inc. 01.14.19

New creative, account and financial staff to support agency’s continued growth

Cleveland, Ohio (January 10, 2019) – TWIST Creative, Inc. (TWIST), a Cleveland-based independent full-service advertising agency, has expanded its team with four new hires, strengthening its creative, account services and finance teams to support the agency’s rapidly expanding roster of regional and national accounts. Joining the team are Michael Jewell as associate creative director, Lindsey Ashley as junior graphic designer, Cassie Widlak as account executive and Wendy Lynch, MBA as accountant .

“I’m excited to be part of the TWIST team for a number of reasons. From the exceptional talent, creative passion and brilliant thinking that have contributed to TWIST consistently producing some of the best work around for almost two decades to the authenticity of the people at the agency, which infuses everything about TWIST,” said Jewell. “I love producing smart, unique and idea-driven creative work and can’t think of a better place to do it.”

A resident of Lakewood, Ohio, Michael Jewell brings passion and added creative leadership to the TWIST team. An agency veteran, Michael’s experience includes notable accounts such as the Luxottica Group, The Coca-Cola Company, Cooper Tires, General Mills, Conagra Brands and Bayer. At TWIST, Jewell will assist with the oversight of campaign development working closely with the agency’s creative directors to produce concepts for business-to-business and business-to-consumer clients. Previously, Jewell has volunteered at Ronald McDonald House, Boys & Girls Club of Cleveland, Habitat for Humanity, and others.

“Since starting as an intern last year, I have had tremendous opportunities for creative growth and professional development. I am excited for the future – and for what this role will bring,”
commented Ashley.

Lindsey Ashley, of Chardon, Ohio, will focus on executing campaign concepts and fulfilling client design needs, and will work closely with the TWIST design team to tackle each client’s creative challenges. She joins the agency with small business expertise, having spent time helping small businesses realize the potential of their brands and identities.

Cassie Widlak, from Lakewood, Ohio, brings both a creative background and project management skill set to her role as account executive, which will have her partnering with client teams to manage a range of projects, including ensuring timeline, budget and client expectations are met. Before joining TWIST, Cassie worked on commercials for a variety of brands and companies, including Palmolive, BF Goodrich, Kia and Nike.

Wendy Lynch, MBA has joined TWIST as accountant and will be working closely with the executive team on budgeting, overall financials and agency growth strategies. Wendy, a former CPA, has previous corporate experience as an accountant and financial analyst. Wendy, a mother of two, lives in Avon Lake and is involved with the St. Ed’s Mothers Club.

“We are proud to have added so many enthusiastic, passionate and talented individuals to our team. Talent is essential to our ability to rapidly adapt to the demands of our clients’ individual marketplaces,” said Mike Ozan, CEO of TWIST.


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