Best Ways to Increase Brand Awareness & Recall

Cristine Torek 27.04.22

Best Ways to Increase Brand Awareness & Recall.

Research shows that TV and digital video commercials are the two best ways to increase brand awareness and recall. CMT can help your business take advantage of new connected TV advertising opportunities. Contact us to learn more about seeing your brand on streaming TV.

There are more streaming TV options than ever before, and all this competition has channels finding creative ways to get new subscribers. The average adult in the U.S. has about nine streaming services in the US. That’s a lot of dollars each month devoted to streaming. So how are these channels trying to make streaming from multiple services more accessible for their users?

Services like Disney+ and HBO Max are considered turning to ad-supported models, a la Hulu. According to eMarketer, “Offering cheaper, ad-supported subscription tiers is a win-win for streaming services in a crowded market looking to increase revenues without going overboard on raising subscription costs.”

As a result, this will continue to widen the connected TV (CTV) advertising market and give marketers more opportunities to choose which services to align their brand with. Digging into the demographic data for each streaming service will become even more critical as this space continues to grow. Distilling where your target audience is streaming will help improve not only sales numbers but the user experience on the platform.

Research shows that TV and digital video commercials are the two best ways to increase brand awareness and recall. CMT can help your business take advantage of new connected TV advertising opportunities. Contact us to learn more about seeing your brand on streaming TV.

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