Meet Stacey Vaselaney

Stacey’s experience has taken her to The Today Show, Martha Stewart Magazine, Good Housekeeping and more. She’s more than just someone to write your press release – she’s a true earned media professional who will take your business challenge and find a way to communicate it to your audience – no matter your budget, target audience and timeline. With more than 25 years of experience, a focus on client-service and solving business problems, SLV PR was the perfect choice for TWIST as we further develop and grow our PR department. Stacey is co-leading our existing PR professionals and working closely with our rapidly growing social media team, our account services team and creative teams.

Why TWIST?

I love the work the team produces. I admire the out of box solutions for client challenges – it’s something you won’t see at just any agency. Most importantly, the leadership team at TWIST and I share fundamental values and practices when it comes to client service. They understand client challenges, budgets and deadlines – and they react appropriately to those challenges. I also respect their commitment to Cleveland.

Tell us about one of your favorite client projects.

I’ve had many phenomenal opportunities over the course of my career, including successful experiential publicity stunts that took me to the New York Marathon, the World Series of Poker and Grand Central Station, to name a few.

When clients utilize SLV PR and TWIST, they are able to trust that we are going to find unique solutions to their business challenges – sometimes that’s in a press release, a social media strategy, but sometimes it’s something no one has done yet and is completely experiential.

What’s your favorite part about Public Relations?

The fact that not one day is ever the same – which goes for all areas of the business really. The thrill and adrenaline rush I feel when I get a great media hit for my clients is always rewarding. For instance, I just heard from The Today Show and Real Simple for a client today – that absolutely made my day, as well as the client’s!

What can clients expect from working with the TWIST and SLV teams?

A collaboration that creatively and effectively solves client challenges in the most value-driven way. It’s big city agency thinking, but with a small financial investment that regional clients are looking for.
Learn more about the results that the TWIST and SLV team can bring to your business challenge – visit our OY-L case study.