Mike Ozan Directs Creativity and Candor at Twist, an Agency That Knows Your Brand

Charlene Coughlin 01.08.16

September 15, 2012, Cleveland.com published an article on TWIST CEO, Michael Ozan and covered his thoughts on the power of a brand to inspire confidence in a product or a community.

“Ohio City is a great example. We said, we have to decide what’s going to create the most momentum in the neighborhood. Ohio City became the perfect match for what is this emerging artisan economy. These are chefs with Ph.Ds. We describe them as artisans by choice, not by upbringing. There’s all these storefronts with apartments above them because mom and pop once woke up to go downstairs and bake bread. This creative class emerged and they are now artisans by choice. We decided we would go after those people. We knew they would like the neighborhood because they would be attracted to the historic real estate, the character, life in the big city. They want an urban environment.”

Read the full article here: Mike Ozan directs creativity and candor at Twist, an agency that knows your brand

You Might Also Like.

10.03.24

Let’s Work Budget Backwards

Just like planning for a home budget or a vacation budget, planning…
Read More

08.29.24

Non-Profits Deserve Better

In a world where donations can be given with the click of…
Read More

08.01.24

Nonprofit Brand Update

In the realm of nonprofits, a strong and compelling brand is not…
Read More

07.08.24

Let’s Get Small.

In the ever-evolving landscape of digital marketing, one thing remains constant: change….
Read More

04.11.24

Navigating Success

For businesses and causes of all sizes the ability to accurately locate…
Read More

01.26.24

Sherwin Williams Color of the Year

Oh, how I love the name for Sherwin Williams Color of the…
Read More

11.30.23

Better research. Lower cost.

What do we all need in order to get to the next…
Read More

07.07.23

Are you “Threading” yet?

A day early, Meta took no time at all to take advantage…
Read More

07.07.23

5 Tips to Grow EdChoice Admissions

Private Schools and Faith-Based schools have an opportunity to engage now with…
Read More

06.06.23

Daring Design Leaders

Part of our formula is the graphic design duo Rachel Teuscher and…
Read More

02.28.23

Yes! Your Brand Can!

TWIST Co-Founder Mike Ozan reveals the secrets to challenger brand success in…
Read More

02.15.23

Celebrating Black History Month

Art, academic contributions, political action, food, and more demonstrate the Black genius…
Read More

02.08.23

Forget the Big Game – It’s the Big Season

What was once a couple of hours full of the best advertising…
Read More

02.02.23

She’s a Mastermind.

Taylor Swift has set the standard when it comes to artists releasing…
Read More

01.27.23

Viva Magenta

There are few things more important in design than the use of…
Read More

01.09.23

Hello, Tori

TWIST is expanding its design capabilities with a new creative mind on…
Read More

12.13.22

Is There Life After Twitter?

Over the last month, conversations with my marketing and agency friends have…
Read More

12.05.22

A TWIST Story

Chapter 1: The Late Nineties, Uniting art and message (1997-2000) It was…
Read More

12.05.22

Rising Leaders

After experiencing some of the largest growth in company history, TWIST is…
Read More

10.10.22

I Pledge Allegiance to the Flags?

The flag’s “identity guidelines” are found in Chapter One of the U.S….
Read More

09.28.22

Design Trends: Bringing Back Originality

Over the summer, I read a thought provoking tweet and was intrigued…
Read More

09.28.22

The Keys to Client Management

Strategic Client Management With so much time and effort typically required for…
Read More

09.12.22

Charlene Coughlin Becomes Equity Partner

TWIST Creative, Inc. is proud to announce that Charlene Coughlin has joined…
Read More

08.18.22

Behind the Design

As Fearless Thinkers, TWIST supports those who impact culture for the better. This…
Read More

08.15.22

Little Miss Trendjacker

Memes are great, but should brands jump on the bandwagon? It’s hard…
Read More

07.27.22

Simplify Enrollment by Boosting Their Brand

An Identity Package That Attracts Parents, Encourages Spirit, and Deepens Connections with…
Read More

06.27.22

Brand Authenticity

Celebrating Pride as a company is about long-term, year-round support of a…
Read More

05.26.22

Meet Ellie, Our New Content Writer.

When the #FearlessThinkers were looking for a new content writer and the…
Read More

04.27.22

Best Ways to Increase Brand Awareness & Recall

Research shows that TV and digital video commercials are the two best…
Read More

04.27.22

Generations, Recognition, & the Absolute Top Position

At CMT, we employ paid search tactics for our clients and often…
Read More

03.17.22

Meet Andrea, Our New Account Executive.

The Fearless Thinkers are excited to have Andrea Buskirk joining our growing…
Read More

02.11.22

Meet Monina, Our New Director of Content.

Monina Wagner’s skills as a content marketer have carried her through a…
Read More

02.09.22

Big Game Memories

This year’s ads are going for up to $7 million just for…
Read More

01.24.22

Michael Ozan Recognized As A Crain’s Notable Entrepreneur

“With an entrepreneurial fist, a full-throttle drive and a fearless beating heart,…
Read More

01.19.22

TWIST Welcomes New Art Director

Will Alford comes to TWIST with more than a decade of experience…
Read More

11.04.21

Two New Fearless Thinkers

Meet Thiago Wimberly, our newest designer and Courtney Zuendel, the latest addition…
Read More

11.01.21

Tower City Live!

How do the #FearlessThinkers and Bedrock kick-off the new marketplace? With an…
Read More

10.21.21

Agency Ghosting 101

Ghosting: When a person cuts off all communication with their friends or the person they’re dating,…
Read More

10.15.21

Say Hello to Our Intern

Meet Maryam Mehrabadi, our Graphic Design Intern. An MFA student from Tehran,…
Read More

08.11.21

TWIST News: We’ve Added to Our Team

A busy month has passed, and an even busier future is ahead…
Read More

07.29.21

TikTok Don’t Stop

As a long-time fan of the Olympics (I used to throw epic…
Read More

07.27.21

Olympic Brands.

If you expected big brand moments during the Olympics this year, like…
Read More

07.13.21

Welcome Greg Oznowich

“In my 20+ years as a visual communicator, I’ve thrived on collaboration with fellow creative professionals who are open-minded…”

06.04.21

Spread Kindness.

For so many Americans, the summer of 2020 was one of the…
Read More

05.17.21

Who Is Brand X?

“We thought, what if our small businesses disappear? In any way we…
Read More

04.06.21

A New Generation of Agency Leadership

TWIST Founders Connie & Mike Ozan are proud to announce the promotion of Charlene Coughlin to President of the agency.

03.03.21

75th SIE Exhibit at CIA

Connie Ozan, Chief Design Officer, TWIST Creative, Inc. As a new board…
Read More

02.09.21

→

Charlene A. Coughlin, Managing Director, TWIST Creative, Inc. My favorite Big Game…
Read More

01.14.21

Burger King Rebrand

The Fearless Thinkers share their perspective. Sometimes you have to go back…
Read More

11.18.20

Don’t Hesitate. Plan to Win.

Budgeting, financials, planning, target audience development, research, etc. – nothing could have…
Read More

10.08.20

It’s not all doom and gloom.

We’ve been on a constant news cycle of COVID-19 updates and information…
Read More

10.02.20

Introducing Alister

“Alister represents harmony, unity and beauty. We are the universe and the…
Read More

09.17.20

Managing Director, Charlene Coughlin selected to present at BRANDWEEK 2020.

“Our team at TWIST Creative, is proud and excited for Charlene Coughlin…
Read More

09.14.20

.

-Ozan brings over twenty years of experience to one of the nation’s…
Read More

08.20.20

.

The TWIST brand is focused on market challengers so we pivoted our…
Read More

06.24.20

The Fearless Thinkers – Brand Lesson in Sixty Seconds

All brands, businesses and products must pivot to better connect with the…
Read More

05.21.20

Buy Something. Help Someone.

The Design for Good Shop – by TWIST Cleveland branding agency, TWIST…
Read More

05.06.20

#WFH Diaries with Mike & Connie Ozan

As confinement continues in most parts of the world, we’re checking in…
Read More

04.27.20

#WFH Lessons in Leadership

It’s week six of quarantine life, and my Type A, extrovert-ness has…
Read More

01.15.20

20 Years Worth in 2 Minutes.

For 20 years, I have run TWIST, a design firm, then brand…
Read More

01.08.20

#TBT – Fearless Thinkers featured in Crain’s

April 27, 2014, Crain’s Cleveland featured TWIST’s brand documentation assignment by the Cleveland…
Read More

01.07.20

CLE – Thinking Like a Design Capital

A $225k art project splashes rainbow hues on Norfolk-Southern Bridge at the…
Read More

02.13.17

Meet Stacey Vaselaney

Stacey’s experience has taken her to The Today Show, Martha Stewart Magazine,…
Read More

07.12.16

Agency content strategy designed to welcome RNC visitors

Cleveland Agency, TWIST, builds an open source system of visuals and content…
Read More

01.08.16