BOMBA: The Making of “Latin Flavor Wherever it Leads”

Mike Ozan 04.10.15

Eighteen months ago, long time client Paladar approached TWIST with a new and very exciting assignment. Paladar founder and restaurant visionary Andy Himmel said “we want to create a new restaurant concept that takes the most fun and special part of our now seven location Paladar concept, the taco and rum bar, and turns it into a new kind of corner bar.” Together with the Paladar team and our good friends at Richardon Design we imagined the experience, created the name and the full creative expression. From menu to web to social media, TWIST provided design, messaging, signage design and promotional support. We are so excited that it is opening this month. This is a can’t miss night out. As we say, this experience is Latin Flavor Wherever It Leads.

The focal point bar showcases BOMBA’s private label rum and features rich wood and distiller’s copper.

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