Better research. Lower cost.
What do we all need in order to get to the next…
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Author Archives: Charlene Coughlin
Let’s Work Budget Backwards
Just like planning for a home budget or a vacation budget, planning…
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Are you “Threading” yet?
A day early, Meta took no time at all to take advantage…
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Forget the Big Game – It’s the Big Season
What was once a couple of hours full of the best advertising…
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She’s a Mastermind.
Taylor Swift has set the standard when it comes to artists releasing…
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Agency Ghosting 101
Ghosting: When a person cuts off all communication with their friends or the person they’re dating,…
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TikTok Don’t Stop
As a long-time fan of the Olympics (I used to throw epic…
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Charlene A. Coughlin, Managing Director, TWIST Creative, Inc. My favorite Big Game…
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Don’t Hesitate. Plan to Win.
Budgeting, financials, planning, target audience development, research, etc. – nothing could have…
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The Fearless Thinkers – Brand Lesson in Sixty Seconds
All brands, businesses and products must pivot to better connect with the…
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