Thinking

Big Game, Big Brands, Big Values

Charlene A. Coughlin, Managing Director, TWIST Creative, Inc. My favorite Big Game…
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The Burger King Rebrand: Our Perspective.

The Fearless Thinkers share their perspective. Sometimes you have to go back…
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Can all agree? 2020 has been anything but normal.

Budgeting, financials, planning, target audience development, research, etc. – nothing could have…
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What a year this one has been.

We’ve been on a constant news cycle of COVID-19 updates and information…
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Available Now: The work of Michael A. Greenwald.

“Alister represents harmony, unity and beauty. We are the universe and the…
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Managing Director, Charlene Coughlin selected to present at BRANDWEEK 2020.

“Our team at TWIST Creative, is proud and excited for Charlene Coughlin…
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Co-Founder and Chief Design Officer, Connie Ozan, joins Cleveland Institute of Art Board of Directors

-Ozan brings over twenty years of experience to one of the nation’s…
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Show Love - Spend Money / A Campaign for the People of Cleveland.

The TWIST brand is focused on market challengers so we pivoted our…
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Working on your My Pandemic Pivot Strategy? READ THIS FIRST! 1 minute quick read.

All brands, businesses and products must pivot to better connect with the…
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#WFH Diaries with Mike & Connie Ozan

As confinement continues in most parts of the world, we’re checking in…
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#WFH Lessons in Leadership with Charlene Coughlin

It’s week six of quarantine life, and my Type A, extrovert-ness has…
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