PREPARING A 100-YEAR-OLD ASSOCIATION FOR THE NEXT CENTURY
BOMA Cleveland engaged TWIST to reposition its brand to attract new members. The association is part of an international consortium – yes, there is a BOMA in NYC, Chicago, LA and even Dubai.
This organization unites property owners in major metropolitan areas and gives them the power to speak with one voice on issues impacting their property. We surveyed competition, spoke with members and stakeholders to develop the go-forward platform for the organization that dispelled myths and removed barriers to understanding the real value.