Author Archives: Charlene Coughlin

Enrollment Season Starts Today!

Students are cleaning out their lockers. Teachers are preparing for finals. You…
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Budgets, Boards, and Marketing

As a Principal, Head of School, or Director of Marketing and Admissions,…
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Let’s Work Budget Backwards

Just like planning for a home budget or a vacation budget, planning…
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Better research. Lower cost.

What do we all need in order to get to the next…
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Are you “Threading” yet?

A day early, Meta took no time at all to take advantage…
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Forget the Big Game – It’s the Big Season

What was once a couple of hours full of the best advertising…
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She’s a Mastermind.

Taylor Swift has set the standard when it comes to artists releasing…
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Agency Ghosting 101

Ghosting: When a person cuts off all communication with their friends or the person they’re dating,…
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TikTok Don’t Stop

As a long-time fan of the Olympics (I used to throw epic…
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Charlene A. Coughlin, Managing Director, TWIST Creative, Inc. My favorite Big Game…
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