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Overview

CHN Housing Partners—formerly Cleveland Housing Network—had spent over 30 years building equity as a trusted pioneer in affordable housing. But as the organization prepared to expand its services and geographic reach, it needed a brand that could carry that legacy forward while signaling growth, inclusivity, and impact to new audiences.

Goal

Create a scalable brand platform that unifies CHN Housing Partner’s mission, increases engagement across audiences, and supports its evolution.

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Solution

TWIST partnered with CHN Housing Partners to reimagine their brand from the ground up, starting with strategic positioning and identity development. After stakeholder interviews with donors, staff, and partners, we uncovered a shared insight: housing isn’t just about shelter—it’s about stability. From that truth, we built the messaging platform around a powerful new brand idea: The Power of a Permanent Address.

TWIST refreshed the identity and logo system, then brought the brand to life across a new website, campaign materials, and an Emmy-nominated brand documentary. Every channel told a cohesive story—reaching CHN Housing Partner’s multiple audiences through targeted messaging and clear, human-centered design.

Results

  • Developed a unifying brand strategy which lead to a 40% improvement in stakeholder understanding across funders, partners, and civic leaders
  • Achieved high internal and external resonance with a 35% increase in email engagement and improved message consistency across all channels
  • Emmy-nominated brand documentary became a key driver of earned media, donor engagement, and B2B relationship-building within the housing sector
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“TWIST helped us express what we always knew in our hearts—that a permanent address is the foundation for everything. They gave us a brand that speaks to the dignity of our work and the people we serve.”
Kate Monter Durban Managing Director, CHN Housing Partners
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Relevant Work

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