Greater Ohio Bleeding Disorders Foundation (GOBDF)

Overview

Following a chapter merger that expanded its reach to 54 counties, Greater Ohio Bleeding Disorders Foundation (formerly the Northern Ohio Hemophilia Foundation) needed a complete transformation, including a new name, identity, messaging, and digital presence. Furthermore, the organization was tasked with ensuring consistency of service and community across its new, broader geography while retaining the deep trust it had built with patients, families, donors, and healthcare partners.

TWIST lead the rename, rebrand, and relaunch—from research and strategy to creative execution—ensuring the new identity reflected the lived experiences of the bleeding disorders community and positioned the organization for long-term impact and growth.

Solution

TWIST facilitated a complete brand overhaul that began with internal and external stakeholder discovery sessions and landscape research. From that, we authored a new brand strategy centered on the emotional support and lifelong community GOBDF provides to families navigating bleeding disorders.

Introducing a powerful brand idea, The Family Behind My Family, TWIST captured the role GOBDF plays in providing comfort, resources, and community for patients and caregivers. The updated name, Greater Ohio Bleeding Disorders Foundation, reflects the organization’s expanded reach and inclusivity, along with the full messaging platform and tagline: Share Strength. Share Hope. 

Next, TWIST developed a warm, genuine, and flexible visual identity system tailored to diverse audiences, and designed and launched a new website and digital communications platform to support awareness, education, events, and giving. Content and visual standards aligned across social media, print materials, and event marketing—including the relaunch announcement at the Black & Blue Ball.