two people looking at an ipad

Overview

JobsOhio is one of the most ambitious and effective economic development organizations in the country. Charged with driving job creation and capital investment throughout the state, JobsOhio connects private industry, public infrastructure, and a diverse workforce to make Ohio globally competitive. As the brand grew in complexity, scale, and visibility, it needed a partner who could bring clarity, cohesion, and breakthrough creativity to everything it touched.

TWIST became that partner.

Goal

To elevate and unify all aspects of JobsOhio’s marketing and brand presence—from visual identity and internal standards to public campaigns, national advertising, and investor-facing collateral. The goal was to position Ohio as a destination for talent, innovation, and business investment—across every touchpoint and audience.

bus stop poster with jobs ohio logo
person holding a laptop with the jobs ohio website on it
person reading a magazine showing a jobs ohio print ad

Solution

TWIST served as JobsOhio’s full creative and strategy partner through a multi-year retainer, delivering integrated brand and campaign services across the organization.

We began by formalizing and modernizing the core identity. The new JobsOhio Identity Guidelines Book introduced a disciplined system for typography, color hierarchy, ADA compliance, photography, trade dress, and layout flexibility—designed to scale across internal teams, agency partners, and platforms. We then activated that system across dozens of initiatives and channels, becoming a high-touch creative partner for both evergreen brand efforts and high-impact campaign needs.

Results

600+

Company commitments secured (2022–2024)

25%

Increase in campaign engagement across digital placements following the launch of the “It’s Working”
platform

80k+

Jobs created or retained over two years through JobsOhio-attributed efforts and outreach

open newspaper showing a jobs ohio ad
billboard that says automohtive
billboard with the word technolohgy
“TWIST didn’t just give us creative—they gave us confidence. From day one, they helped us tell a more unified, powerful story about who we are, what we do, and why it matters. They’ve elevated every report, every campaign, every activation. And it’s working.”
Meghan Patterson Senior Project Manager
jobs ohio annual reports
annual reports stacked on top of each other
open annual report
annual report
O graphic
map of the eastern United States with the state of ohio in red
little boy riding on dad’s shoulders
state of ohio graphic
magazine open to an ad about jobs ohio
magazine open to an ad about jobs ohio
magazine showing a jobs ohio ad
magazine showing a jobs ohio ad
jobs ohio tradeshow booth

Relevant Work

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