Audimute

Overview

Founded with the principle of “Love Thy Neighbor,” Audimute began by creating high-performance sound absorption products for musicians. Over time, their audience expanded to include homeowners, interior designers, architects, schools, and workplaces seeking affordable, eco-friendly acoustic solutions. Despite having innovative products and a strong mission, the brand struggled with being perceived as niche and overly technical. Audimute needed a new brand platform that could broaden its appeal, simplify its message, and connect to a wider consumer market.

Goal

Reposition Audimute from a niche musician’s brand to a consumer-ready leader in acoustic solutions by clarifying their value proposition, modernizing the identity, and creating a website and product hierarchy that simplify choices. The new platform should highlight sustainable materials, streamline purchasing, and build customer confidence in products that deliver peace, quiet, and connection.

Solution

TWIST built a complete brand and communications strategy for Audimute, starting with audience research to better understand the needs of consumers beyond the music market. We developed new positioning and key messages, then redesigned the logo, colors, and patterns to reflect a modern, approachable, and eco-conscious identity. The website was rebuilt with clear product hierarchies, simplified navigation, and an emphasis on benefits over technical jargon. We extended the identity into sales materials, social media campaigns, and tradeshow experiences that reinforced Audimute’s promise of quiet enjoyment and clearer communication. Finally, we equipped the sales team and retail partners with practical tools to demonstrate how Audimute enhances everyday environments—from apartments and schools to offices and shared living spaces.

Results

30%

Increase in Direct-to-Consumer Online Sales within First Year

50%

Growth in New Customer segments outside
of musicians

3X

Increase in Social Media Engagement with Lifestyle Audiences

40%

Increase in Qualified Leads Generated through Tradeshows and Digital Campaigns

“TWIST gave us the clarity and confidence to move Audimute into the consumer space. Their work reinvigorated our brand identity, simplified our product hierarchy, and made our story resonate with audiences far beyond musicians. The new website and social strategy opened doors to schools, offices, and homeowners who had never heard of us before. The tradeshow presence and sales tools they designed continue to deliver results, and introducing our refreshed collections has energized both our team and our customers. It’s no exaggeration to say TWIST positioned us for the next chapter of growth.”

Mitch Zlotnik Founder & President, Audimute