CPG Radar

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Overview

CPG Radar helps brands and ingredient companies make decisions using a proprietary dataset structured and validated by industry experts. TWIST translated that sophisticated offering into a distinctive brand and an intuitive website, helping prospective customers recognize its relevance to their work and understand its competitive value.

Goal

Make CPG Radar’s advantage immediately clear, connecting each audience’s business objectives to relevant intelligence, credible proof and a compelling reason to request a demo.

Identity & Navigation

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Solution

Our strategy centered on the advantage of knowing where to move and moving sooner. “Turn market noise into decisive action” gave that promise a clear voice. We paired a distinctive visual identity with navigation organized around customer use cases, connecting business challenges to the platforms and evidence behind the promise.

Results

Clarity: Complex capabilities translated into a focused business proposition.
Relevance: Use case journeys connect customer needs with platform value.
Credibility: Expertly curated data and customer evidence support the brand promise.

Digital Experience & Data Visualization

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website on mobile device

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“CPG Radar’s challenge was making the value of sophisticated intelligence immediately understandable. We built the journey around the decisions customers need to make: where to innovate, which brands to pursue and how to grow. Connecting those needs to relevant capabilities and proof gave the brand a clearer story and prospective customers a more purposeful path to a conversation.”

Mike Ozan Co-Founder & CEO, TWIST Creative

Start with the decision. Build the case.

Visitors enter through a familiar business objective, then discover how LeadLogic or Signals can help. Platform explanations, data examples and customer stories build understanding and confidence along the way. Each path connects a practical need with relevant evidence and a clear invitation to book a demo.