Overview

Welty is a construction management firm competing in an industry dominated by national and global players. Despite their smaller size, Welty sought to differentiate themselves through a modern, collaborative approach and deep commitment to community impact. The challenge was attracting millennial talent in a competitive recruiting environment while communicating their unique value proposition to clients and stakeholders.

Goal

Refresh Welty’s brand and build a comprehensive sales and marketing program that elevates its market position through stronger storytelling, lead generation, client engagement, and improved recruitment and retention.

Solution

Learn how Welty developed a comprehensive brand strategy and communications plan to increase brand awareness.

The strategy emphasized Welty’s people-first culture and their collaborative approach to aligning construction projects with clients’ original visions, values, and business goals. TWIST crafted messaging that portrayed great buildings as the result of daring to challenge the status quo and actively working to ensure each project reflects what matters most to clients.

Results

50%


Increase in Brand Awareness

60%


Increase in RFP Response Acceptance

100%


Overall Increase in Employee Engagement

“TWIST rebuilt our brand and implemented marketing campaigns and proposal systems that empowered our growth into new markets and untapped verticals.”
Donzell Taylor President & CEO

Relevant Work

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