ShopCore Properties

Overview

ShopCore Properties needed to refresh their Florida property, Downtown Palm Beach Gardens, to better connect with current and prospective tenants. The property required a new positioning that would resonate with the local audience and create excitement for both existing customers and potential new tenants in a revitalized space.

Solution

TWIST conducted deep audience research to understand the Downtown Palm Beach Gardens customer, determining they would use the space to shop, relax, and dine. This insight led to the positioning “Cosmopolitan Heart, Sunshine Soul.”

The agency delivered a comprehensive rebrand including identity update, refreshed color palette expressing the space’s differentiation, brand guidelines, and strategy development. TWIST created an integrated campaign with look book design, leasing brochure, vision video, and improved signage and wayfinding for the refreshed landscape.

To support tenant acquisition, TWIST designed and distributed a complete package including sales presentation, video, and sales collateral—all expressing the Cosmopolitan Heart & Sunshine Soul positioning.