Keep the Good Going

Overview

As government funding shifts, growing community needs have intensified pressure on nonprofits. Many residents do not realize that nonprofits—not government systems—provide most essential safety-net services, creating an urgency to reset public understanding.

The Keep the Good Going campaign, underwritten by Community West Foundation, raises awareness of how nonprofits uphold the region’s social safety net. The campaign connects community generosity to real impact and reinforces the value of nonprofit work during a time of increased need.

Solution

Community West Foundation and TWIST partnered to develop a multi-campaign system that educates the public, celebrates nonprofit impact, and connects generosity to real, measurable outcomes. The effort increased awareness of how nonprofits support the region’s social safety net, linked community giving to tangible impact, and reinforced the value of nonprofit work during a time of heightened need.