Overview

Cleveland-Cliffs produces and delivers the steel that shapes industrial infrastructure, communities, and the built environment. As the company expanded its sustainability commitments, it needed a comprehensive report capable of presenting rigorous environmental, social, and governance (ESG) data in a way that was visually unified, highly readable, and aligned with the strength and integrity of the Cliffs brand.

Goal

Create a clear, credible, and visually compelling sustainability report that translates complex ESG data into an accessible narrative aligned with the strength and future-focused vision of the Cleveland-Cliffs brand.

Solution

TWIST developed a complete design and communication system that transformed dense technical content into a narrative that is transparent, visually engaging, and easy to navigate. The refreshed visual identity balanced industrial rigor with a forward-looking sustainability expression, while a modular layout system provided clarity across multi-page sections covering emissions, safety, resource use, and community impact. Custom infographics translated complex metrics into intuitive visuals, and a consistent narrative tone reinforced Cliffs’ commitment to responsibility, continuous improvement, and long-term environmental stewardship. Both print and digital versions were built to function seamlessly within Cliffs’ annual reporting cycle and to support broader stakeholder communications.

Results

  • A scalable design foundation that supports all future
    sustainability reporting
  • Increased clarity and accessibility of ESG information for investors, partners, and the public
  • Stronger alignment between Cliffs’ corporate brand and its sustainability commitments
  • A unified toolkit capable of evolving with annual updates and expanded reporting requirements

Relevant Work

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