Category Archives: Thinking

The Bright Side is Outside

Right now the world as we know it has been drastically changed….
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Dear COVID-19

Dear Covid-19, Adversity doesn’t just build character, it reveals it. Over the…
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The Smartest Dumb Idea We Ever Had

The Story of an Advertising Experiment Meant to Test The Impact of…
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20 Years Worth in 2 Minutes.

For 20 years, I have run TWIST, a design firm, then brand…
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TWIST Honored with 20 ADDY Awards

The American Advertising Federation of Cleveland presented TWIST Creative, Inc. with 20…
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#TBT – Fearless Thinkers featured in Crain’s

April 27, 2014, Crain’s Cleveland featured TWIST’s brand documentation assignment by the Cleveland…
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CLE – Thinking Like a Design Capital

A $225k art project splashes rainbow hues on Norfolk-Southern Bridge at the…
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Great Relationships & Great Work: Nike & Wieden+Kennedy

Whenever you see great creative work from a brand (no matter size),…
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Opulence

“Opulence” – grandeur, luxury, beauty and fine details.  As a designer and…
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This is what advertising looks like now

Diet Coke’s “Because I Can” Campaign Drops a Generational Mile Marker During…
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