Overview

Cleveland Institute of Art needed admissions materials that inspired prospective students and earned the confidence of parents, counselors and peers. TWIST built a coordinated enrollment communications system that connected the excitement of a creative education with its potential for a meaningful career.

Goal

Make CIA a compelling choice for aspiring artists and designers while helping families understand the professional possibilities of a creative education.

Viewbook Gallery
A bold invitation to imagine life as a creator.

Solution

We mapped the admissions journey and built adaptable print and digital materials around key decision points. Under “Make Something,” expressive typography, student work and campus photography brought CIA’s creative culture to life, while career messaging addressed the questions that could keep families from considering an art education.

Results

  • Adaptable – A coordinated system built around real admissions needs
  • On time – Materials delivered to support the recruitment schedule
  • On budget – Production grounded in real-world usage

Majors Brochure Gallery
Distinct creative disciplines. One connected story of possibility at CIA.

Help them see a future in their creativity.

Choosing an art school means imagining both the experience and what comes after it. Our materials paired the energy of studio life with the possibilities of professional practice, helping students picture themselves at CIA and giving families a clearer understanding of where that education could lead.

“TWIST impressed with a resourceful approach to building an enrollment campaign system that adapted to our needs and based production on real world usage to deliver a system that impressed and was on time and on budget.”
Mark Inglis VP of Marketing, Cleveland Institute of Art

Relevant Work

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